Reducing CO2e while simplifying the customer journey.
Enabling fewer steps, fewer pageviews. → Reduce data transfer.
"If the Internet were a country, it would have the sixth largest electricity consumption in the world," says an energy expert from Greenpeace. Servers and data centers run around the clock, and every click causes carbon emissions.
Depending on how you provide product browsing, you can increase your website's energy efficiency by not loading the entire page.
Based on the number of page views, we can calculate how much CO2 your website emits.
Factors Determining the Purchase of Apparel and Fashion Items
1. Design of the product (image) & Color
2. Material or Texture
3. Size and Inventory
▶ Product discovery takes a long time.
Emit more CO2e than other categories.
Provides a screen according to the navigation steps (Image → Description → Inventory)